Role: Producer
Project: Barclaycard came to Courier with a clear problem - they were struggling to target small business merchants directly through traditional media campaigns.
Courier developed ‘The Fast Track’ - a multimedia content partnership focused on 5 practical modules that small businesses could undertake depending on the stage in their current lifecycle.
The campaign spoke directly to the needs and challenges being faced by small businesses as they look to scale and grow.
- 5x mini films
- Podcast Series
- Campaign microsite
- 2x Courier events