About

Systems Thinking for Sustainable Growth.

I help purpose-driven businesses scale responsibly, aligning profit with purpose. With over 12 years of experience across Media, Hospitality and SaaS scale ups, I specialise in bridging commercial, operational, and creative teams to create seamless customer experiences that drive lasting results.

My expertise combines post-graduate training in Environmental Economics and Systems Thinking with over a decade of hands-on experience in hyper-growth environments. I view business challenges as interconnected systems rather than isolated problems—identifying root causes, feedback loops, and leverage points to build long-term resilience.

From leading global commercial teams to 70%+ YoY growth and preparing companies for IPO, to securing B Corp certification and contributing to three successful company acquisitions, I turn strategy into meaningful outcomes—closing the gap between vision and execution.

Credentials:

• Global Sustainability Solutions MSc — University of Exeter (2024-25)

• Mini MBA in Marketing — Mark Ritson, CPD accredited (2023)

• Executive Certificate in Strategy & Execution — MIT Sloan (2021-22)

• French MA Hons, First Class Degree — University of Edinburgh (2009-13)